brandingLast night I started looking into web hosting for this blog, including creating a domain name.  It seems like the next logical step in creating a strong web presence.  There are a lot of inexpensive options out there for hosting that are more than sufficient for my needs right now, but before committing to anything, I want to make sure my “brand” is something I want to stick with long-term.  I see great branding when I look at bedeviant.com, ragamuffinsoul.com, human3rror.com, flowerdust.net, and rhettsmith.com (no creativity necessary for branding when you have a cool name like that).  I can remember these brands and I know what I’m getting from them as easily as I know what I’m getting from a can of Pepsi or bag of Doritos.

So I guess I’m asking for your help.

Do I even need to change my brand?
Should I let emergingnow.com define my online presence?
Should I just go simplistic and make it tlamarca.com?  It would create consistency between Facebook and Twitter.
What defines a strong personal brand?
What do you think my “brand” should be (and please explain why)?